In the current times that we are living in, the commerce industry has advanced in a way that there is a need for companies to adapt to the technological advancements. It is, therefore, a wise idea that organization integrate their service delivery means in order for them to be efficient and effective. For this reasons, there have been developments by companies that offer software services that help in integration and deployment of their services into the cloud, thereby improving service delivery and increase the return on investments.
If companies integrate the commerce cloud with another preferable Suite, they will realize that these two offer invaluable tools to retailers who want to enable a seamless and perfect customer experience. This kind of integration can help these organizations manage customer data in a way that will improve their business. It is also possible that once two platforms have been integrated, organizations will realize other presentable opportunities that can be utilized in other environments where the platforms of the two cloud solutions meet.
Use of Salesforce is a perfect window for customer data especially if a person is a retailer. Use of the system has enabled people to work with systems and retrieve any information they require for open sales opportunities as well as optimization of customer service. Use of this platform has made it very easy and possible for organizations to do reporting as well as store safely all the customer information they have.
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There is a software known as Demandware which is a front-end system that enables interactions with one’s online customers. The platform provides a competitive advantage in any business it is integrated in. It has been termed as one of the best commerce platforms in the world, thus the need for integration with a cloud platform. There is a massive amount of customer data that can be analysed in the storefront of Demandware.
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If an organization chooses to make use of these investments, they will have the opportunity to achieve full visibility of other customers who are online. This will be possible through a Salesforce Customer Relationship Management platform. Data synchronization is also enabled with integration of services. Since this is the main purpose of integration as it helps ensure that the information one may have is the latest and also available in one system.
Once a company integrates their platforms, they are able to view information such as offline and online customer purchases, their preferences plus other personal information product review histories as well as accumulated loyalty points. If an organization wants to improve their customer experience and stay ahead in their way of conducting business, they have to consider integration. Organizations will be able to streamline their way of services. For this reason, they will even be able to retain a big portion of their customers.